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Santam Limited, the leading short-term insurer in Africa, Santam first opened its doors for business on 1 May 1918 in Cape Town. In the 89 years the company has been in the business of insurance, it has built up a policyholder base in excess of 650 000, has assets exceeding R12 billion, and a local market share exceeding 20%.

The company has insurance interests in Zimbabwe, Malawi, Zambia, and in the United Kingdom & Ireland. It also holds strategic investments in various companies in the insurance industry, including the subsidiary Santam Namibia Limited. In 2003, the company ventured into foreign waters and Santam International was formed with the full acquisition of British niche insurer Westminster Motor Insurance Association Limited followed by the formation of Santam Europe in Dublin.

Santam offers personal, commercial, and corporate insurance solutions and insures the majority of the top 100 companies that are listed on the Johannesburg Stock Exchange. Its world-class services includes a 24/7 claims and emergency incident management hub - where claims are dealt with from start to finish.

Celebrating a new Santam

Santam has recently decided to be a 100% intermediary-driven brand and set off on a new strategic journey to make life safer and nicer for employees, brokers and clients. The new Santam is not about merely selling insurance anymore, but rather about selling a philosophy. We do not just look for solutions to problems, but look for ways to prevent them from occurring. We do not wait for negative situations to arise and then react, but work pro-actively to prevent them. We want insurance to be a positive lifestyle addition. It should not merely be a functional purchase, but an emotional experience.

The first step in differentiating Santam in the short-term insurance market is by offering leading and pro-active risk-management solutions. On 1 July we launched and started to explain this concept to South Africans. In addition it was demonstrated through a multimedia promotion, called "Extreme Risk Makeover" where twenty individuals stand the chance to win a risk makeover from Santam.

From mid-August, the second phase of the campaign will commence with various special offerings to clients to show them how Santam will help them to reduce their risks. To support Santam's new positioning throughout the year, safety tips and hints will frequently be published in the media.

Recognised as the best

Santam strive to be recognised as the best in everything the company chooses to do, Santam received several prestigious industry awards in 2006.

Santam has been rated the top primary insurance company for 2006 on the African continent by the esteemed global insurance and reinsurance publication, Reactions.

Santam is also the only short-term insurer that has qualified for the JSE Socially Responsible Investment (SRI) index. The index comprises four areas of assessment, namely environmental, economic and social sustainability practices, as well as corporate governance practices.

Our People

Santam believes that its people are its single most important asset. The company values diversity in its people, particularly for the way in which this contributes to innovative thinking. The diversity of the staff corps reflects the South African society at large.

Corporate Social Responsibility

Santam's corporate social investment strategy focuses mainly on economic empowerment through job creation and by developing entrepreneurship. In addition, Santam supports education and training, social welfare and health, as well as the conservation of South Africa's natural heritage.

The company believes that the success of its corporate social investment strategy is linked to its effective support in the form of mentoring, access to skills development, information, resources and financial support.

The programmes include the famous Child Art competition, an Entrepreneurship Project for learners, and Employee Engagement programmes.

Contact details

Physical address: 1 Sportica Crescent, Tyger Valley
Postal address: PO Box 3881, Tyger Valley 7536
Tel no. (021) 915 7000
Fax (021) 914 0700